TrustRadius Insights
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
Starting at $29.99 per month 750 tasks per month
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What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
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Popular Features
- Support for real-time and batch integration (86)9.191%
- Connector modification (86)7.070%
- Pre-built connectors (98)6.767%
- Monitoring console (74)6.565%
Reviewer Pros & Cons
Pricing
Starter
$29.99
Cloud
per month 750 tasks per month
Professional
$73.50
Cloud
per month 2k tasks per month
Team
$103.50
Cloud
per month 2k tasks per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29.99 per month 750 tasks per month
Product Demos
Integrate Calendly with Pipedrive using Zapier
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How To Set Up Zapier Webhook URL Using WP User Frontend Pro
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Setting Up Zapier With ServiceTitan
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Zapier Frontend Demo
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How to send custom emails with form submission using zapier with demo
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Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!
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- Integrations
- Tech Details
- FAQs
What is Zapier?
The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
- Multi-step Zaps - Zaps that automate several tasks at once.
- Paths - Zaps that perform different actions based on if/then logic.
- Filters - These ensure Zaps run only when certain conditions are met.
- Schedule - Zaps can be set to run whenever it's right for the process.
- Formatter - Used to transform dates, currency, text, and more into any preferred format.
- Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier Video
Welcome to Zapier!
Zapier Integrations
- Microsoft Excel
- Google Sheets
- Salesforce Sales Cloud
- HubSpot Marketing Hub
- Airtable
- Google Drive
- Slack
- Mailchimp
- Trello
- Discord
- Calendly
- Typeform
- ActiveCampaign
- Asana
- Shopify
- Dropbox
- Wix
- Twilio
- QuickBooks Online
- Jira Software
- Xero
- Constant Contact
- Microsoft Teams
- Square POS
- Intercom
- GitHub
- OneDrive
- Microsoft 365
- Smartsheet
- SurveyMonkey
- Basecamp
- Keap
- Leadpages
- Pipefy
- Ecwid by Lightspeed
- Formstack Forms
- Gumroad
- PostgreSQL
- Microsoft SQL Server
- Bitrix24
- FreshBooks
- Redtail CRM
- Insightly
- GoTo Webinar
- Google BigQuery
- 5000+ applications
Zapier Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Zapier starts at $29.99.
Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.
The most common users of Zapier are from Small Businesses (1-50 employees).
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(712)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.
Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.
The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.
Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.
Users commonly recommend the following:
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Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.
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Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.
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Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.
Attribute Ratings
Reviews
(1-25 of 52)Companies can't remove reviews or game the system. Here's why
December 13, 2023
Overpriced and Unethical
We used Zapier to integrate our point of sale system with Facebook for data tracking.
- Integrated platforms with no code
- Extremely overpriced compared to competitors
- Unethical billing policies
October 10, 2023
Trash company. Stay away!
Couldn't even use it. It's a trash company. They mislead you into paging for services. Then when I purchased a plugin for their "free" service. It didn't even work and they said they can't even help with a refund cause it's a third party. Theyre completely trash.
August 11, 2022
Best CRM Tool To Keep Track Of Leads
Score 10 out of 10
Vetted Review
Verified User
Zapier helps in updating the leads on Google Sheets in real-time which makes it super easy to reach out to the customers and the total number of leads received on a particular day without updating them manually.
- Updates leads into Google Sheets from the lead sheets aligned with Facebook.
- It helps save lot of time by automating the things without doing manually.
- It works as a personal assistant to remind us about the Zoom calls and meetings.
- Lead form integration.
- Need to increase the tasks especially for starter plan.
- Need to provide free trial of premium features as well.
August 25, 2021
Zapier form a business owners eyes
We use Zapier across our entire company to automate our recurring tasks as well as any manual task that Zapier supports. The problem that it solved is time lost in entering data into different systems and also time lost due to copying information from one system to another system. This allowed us to keep using our existing systems and connect them which saved us money as compared to moving to an entirely new system that requires deployment and configuration and customization as well as save us time in data entry.
- Easily connects thousands of platforms together
- No technical knowledge required
- Easily automates thousands of tasks
- Inexpensive, cost effective
- Cost increases dramatically to add functionality
- Zapier needs to increase the number of tasks per subscription
- A video library to help people on how to use Zapier
August 18, 2021
Zapier: the Swiss Knife every business should have
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing automations. Before using Zapier we needed to wait until the developers team had time to implement our proposals, but nowadays we just run MVPs with Zapier for basic backend functions. If the growth or automation MVP is successful we can do 2 things: 1st it can keep running with Zapier, 2nd we ask the developers team to implement the feature that we already know is a successful feature. We use it from simple tasks like activating welcome emails, to almost building a mini CRM for certain apartments just with Zapier.
- Zapier can integrate perfectly with almost every single app or service out there
- Even if an integration is not developed you can always use the global integrations to connect with webhooks, emails, parsing, and build from zero your own custom integrations (you need more tech knowledge)
- Zapier can run as fast as real-time, and with one of the paid options it gives you more than 75,000 tasks which is really good. They also have the free version which runs I think every 15 minutes and it has 100 tasks which is not bad for testing purposes. Actually, a few companies nowadays offer this kind of free tier.
- The builder nowadays is really easy and friendly to use, they have implemented advanced features as paths and decision points and they continuously improve the platform.
- Sometimes 75,000 tasks are not enough (believe it or not), and after that point, you start to pay per task it would be nice if they would offer more tasks under the same plan price.
- It's supposed to work in collaboration with your team, but I feel there is plenty of opportunities here.
- They have user communities for advanced and new users, but I think it could be done better
August 02, 2021
Great for integrating non-native apps
Mostly used to integrate LMS (talent LMS) with an online store (Shopify) and CRM (Hubspot and salesforce). Enrolls customers who purchase training in an online store in courses and sends purchase data to salesforce. Also used to send custom automated emails to customers based on purchases
- Allows for integration with apps that don’t have a native integration
- Do not have to create complicated API codes
- Provides instructions and examples on how to create work flows
- Some can be lacking in instructional details needed
- Sometimes a zap will yield an error which can be hard to troubleshoot
- Customer support is limited bc zapier cannot access your apps
I love using Zapier to minimize customer service tasks that I have to do on a daily/weekly basis. It helps save time and money, allowing me to save investments on additional employees. This also gives me more time to accomplish other business tasks and get more work done in the same period of time.
- Workflows
- Automation
- Ease of use
- More apps
- More workflow options
July 13, 2021
Perfect Add on to connect other services!
We use Zapier to connect Google Forms to our calendar, create email confirmations and add people to our contact list.
When we take orders, we need to print a form out for our production team, make sure it's in the calendar, and send a confirmation to the customer. Zapier makes this easy and is a great tool to supplement Google Forms.
When we take orders, we need to print a form out for our production team, make sure it's in the calendar, and send a confirmation to the customer. Zapier makes this easy and is a great tool to supplement Google Forms.
- Connects Google Forms to calendar
- Makes it easy to duplicate Zaps
- Provides customer service when there are issues.
- Could be easier to learn how to make zaps especially with calendars
- Need an easier way to format dates.
July 01, 2021
The glue between software tools we use
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but there are so many pieces of software that when there isn't a native integration, Zapier comes to the rescue to ensure we can share data back and forth.
- Massive amount of supported apps
- Reliable at getting data where it needs to be
- Easy for non-developer team mates to setup integrations with on their own
- Pricing is high depending on use case
- Related to the above, if an app does not have the best trigger or action setup, it might take 2-3 zaps to accomplish what should really be a single zap, and this would could be prohibitively expensive, costing even more per month than the software tools themselves you are connecting
June 25, 2021
A great way to enter the marketing automation world
Zapier was the organization's first experience with marketing automation processes. It was relatively easy to implement and overall has made a tremendous impact on our organization.
- Lead automation
- CRM integration
- API integrations
- More competitive pricing
- No visual display of the zaps
June 11, 2021
Streamline your work with Zapier
Zapier within the organization is used by different departments for the necessary use by each one.
Sales uses it to manage leads from different landing page platforms or social networks and to send the information to sales CRM.
Development and Systems use it to communicate platforms with each other and send calls via API.
Customer Service uses it for communication with customers when executing some scheduled tasks within the CRM.
- Easy configuration between applications.
- Very intuitive and easy to use platform.
- Extensive integration store.
- They need to have a mobile app to monitor activities or turn automations on and off.
We use Zapier to connect separate services and databases used for marketing, sales, and CRM.
For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.
We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.
We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
- Connecting software and services that do not connect natively.
- Passing data from one software system to another.
- Using simple logic to trigger automations in specific situations.
- You can only access logic pathways (ie perform different actions based on data received) on higher plans.
- Sometimes when a zap fails it notifies me by email but they get lost in my inbox and I don’t notice.
May 12, 2021
Zapier for marketing automation is all you need
I'm a freelancer working by myself running Facebook ads for lead generation. I have SMB clients that receive the leads I collect. Zapier is being used by myself and I run it by myself, and it's super simple to do so. It automates the process of getting the leads from Facebook to my clients' CRM, streamlining the sales pipeline and creating automation to help them close deals, increase CRs and stay in touch automatically with their clients or unconverted leads.
- Automatically collect leads from Facebook's API and put it in any CRM of your choosing.
- Automatically send emails based on the CRM status of your lead/client (meaning you can plug in your Mailchimp or whatever you're using and integrate it into your sales pipeline).
- Use webhooks to start automation sequences from your LP lead generation (for example if someone left their details on your LP, send their data to Mailchimp and start an emailing sequence).
- Sometimes specific CRMs aren't configured to the max in Zapier's interface, but their customer support always listens to your problems, opens a ticket and lets you know once your feature is done.
May 12, 2021
A Must-Have For Any Small Biz!
We use Zapier to connect our cloud software and automate repetitive tasks. Our whole team uses it, and it makes it possible for our small team to handle a lot of different types of work.
Some of the most common things we do with Zapier include automated notifications to our company Slack for important notifications and new sales leads. We use it a lot to create tasks in Asana for reviewing new leads, partner applications, etc.
Some of the most common things we do with Zapier include automated notifications to our company Slack for important notifications and new sales leads. We use it a lot to create tasks in Asana for reviewing new leads, partner applications, etc.
- Quick to get started, and there are plenty of examples to follow.
- Works with almost any program you use, either out of the box or via API.
- Filters and branching help build logic into automations.
- Finding and saving your Zaps can take some getting used to.
April 14, 2021
Slick and inexpensive workflow automation tool that scales easily and offers many integrations
We first started using Zapier when we adopted a new internal ticketing system from FreshService. At the time, the FreshService product was in its infancy but offered a good cost/feature value. It did not, however feature a native iOS app and/or push notifications. We started using Zapier as an intermediary between FreshService and our separate 3rd party SMS platform to deliver service request notifications to agents based on pre-defined rules. Eventually FreshService deployed a native iOS app which obviated this need. However, we had since learned how easy it was to define Zaps to plug feature holes in various platforms or make disparate services talk to one another. Eventually we gave access to it to those outside of IT so that they could experiment on their own. Now the majority of our departments have at least some type of Zapier usage even if it's as basic as pushing timesheet status reminders.
- Comprehensive list of modern available apps.
- No knowledge of coding is required unless you are automating dev scripting.
- Cheap and scalable. Pay for the number of Zaps you use and adjust pricing if usage changes.
- There is always one obscure app that isn't in their native support list.
- No two way workflows/active synchronization. Some rule based automations require external services like IFTTT.
- No native iOS app.
April 13, 2021
Best in class!
We use Zapier across the whole organization from finance, sales, marketing, development and support. We use Zapier to post messages or statuses to various applications such as Slack, email, CRM, internal apps and more. These integrations have helped us ensure people are notified about crucial events, can get the information they require and data is synced across multiple systems.
- So many integrations! They integrate will all the systems we use.
- Simple to use! The user interface is clear and guides you through what you need to do.
- Many useful features such as webhooks, splits, formatters and more to ensure you send your data to the right place and in the right format.
- Some integrations have limited 'triggers' or 'actions' although the app has many API endpoints available
April 10, 2021
Why Zapier Is Great
We use Zapier to automate tasks between apps that don’t have native integration. We use it to alert us about changes and additions to mailing lists. It alerts us when emails arrive from specific senders, to automate social media posting and reporting.
- Provide error alerts.
- Bridge incompatible apps can talk to one another.
- Webhooks
- Tracking errors
- Pricing
- UI
- More Microsoft integrations
April 05, 2021
Automate your SaaS integrations with ease
I use Zapier to automate integrations across the various apps I use. Mainly for marketing automation and purchasing automation of my online courses. Zapier makes it easy to connect these disparate cloud services that I use, since it requires no coding and is done through a rather simple interface that guides you nicely through the integration process.
- Connects separate apps into automated workflows
- Reduce time spent on repeated tasks
- No code no fuss approach to integrations
- Better support for lists and arrays inside zaps would be nice
February 18, 2020
Great product!
I use Zapier to coordinate Asana and GSheets for arranging product priorities. , we put several competing priorities as cards into Asana, and then they auto-push into a specific Google Sheet, which is then sorted for priority. It's been a beneficial tool to see in one single pane of glass which competing priorities we have.
- Asana -> GSheets.
- Easy to understand and set up.
- Though it's easy to use, you do need to have a knack for critical thinking.
- As the product gets older, more and more apps have easier connectivity to it, but at the beginning, it didn't have a lot of apps to connect easily. A lot has changed in the last few years!
February 11, 2020
Zapier makes process automation a breeze
- Zapier, in our organization, is being used as a tool to automate many different tasks in the sales and marketing department.
- We use Facebook to register leads to our Mailchimp account, as well as triggering emails when a Facebook lead asks for information. We also use Zapier to create a database using google sheets from many different input platforms that could be linked by using Zapier as the router of the information
- Connect many different platforms with each other
- Routes information between platforms
- Facilitated integration with Facebook Lead Ads.
- Increase operations/tasks permitted in the free and 1st level of the paid subscription.
December 16, 2019
Integrate, automate, innovate!
Zapier is used within specific teams in our department to perform workflow automation. We wanted an easy way to perform automation without needing to code but also have a drag and drop interface to set-up easily. For example, we use it with Google Forms for our customers to fill and let Zapier perform the automated approval workflow, and integration to Jira to open a ticket for our team without manually performing it ourselves.
- Ease of use.
- Good integration options.
- We couldn't get some zaps to work consistently.
October 23, 2019
Definitely I recommend zapier
Zapier is an important tool to merge processes inside Kushki. We use different tools for different departments inside the organization and Zapier is the bridge to join and connect these tools. now Zapier is a decisive factor while we are choosing a tool if the tool does not have an integration with Zapier probably will not be selected. Zapier has been implemented in the operation team to automate a process like client affiliations catching the information throw forms, auto-filling documents and sending emails. Usually, automate this kind of task takes many hours of development but with Zapier just minutes. Probably if you have a process that involves some tools and areas could be automate using Zapier.
- The creation of workflows is really easy
- Connect tools inside zapier just require a login
- Whe you create a workflow get the input and output data, is very useful to map property the data
- Support Customers - Send notification to other areas, integrate differents service desks
- Operation Area - Pre-fill documents, send notifications, launch process in other tools
- Development - Connect monitoring systems and send notifications
September 18, 2019
A must-have tool for teams with a fragmented tech stack
We use Zapier to connect our various tools and softwares. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented. Zapier is an amazing tool that connects them all and shared information. Mainly our marketing team uses Zapier.
- The number of integrations
- The ease of use
- Customer support
- Price
- Nothing. It's an amazing product
June 29, 2019
A must-have for modern businesses
Zapier is used by multiple departments across the organization to automate tasks. Graphic Design and Art services teams use Zapier to create and track cards in Trello. It has been used by Customer success department to track NPS scores from type form. Pipedrive integrations have been used to import leads on a daily basis.
- Excellent automation services between business, productivity, and CRM applications.
- Zapier has a wide range of integrations available for every business need.
- User-friendly: it's easy to create and administer zaps.
- It has very dependable monitoring and notifications in case of failures.
- Field mapping can get tricky in certain zaps.
- It has limited triggers in some integrations.
In my department, we need to send information from our workflow to a Google Drive folder, and we do it through Zapier. It was easy to set up and solved a really complex problem if we were to use web services or other integration mechanisms.
The business case is that we have an approval workflow, including several attachments, and when it is approved, we want to store all of them in a shared folder. The same business case could apply to send information when the workflow goes to a spreadsheet in Google Drive (via Zapier).
The business case is that we have an approval workflow, including several attachments, and when it is approved, we want to store all of them in a shared folder. The same business case could apply to send information when the workflow goes to a spreadsheet in Google Drive (via Zapier).
- Easy of use to set up the connection
- Stability - it has been working for a while
- Reports when anything unpredictable happens
- 100% cloud, no hidden surprises
- Language support. I find it difficult to manage both languages at the same time.
- Not too simple to log errors for improvement.